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Head of Product Marketing & Sales Enablement

Requisition ID:  27114

København S, Region Hovedstaden, DK

Work experience:  Specialist
Type of position:  Full-Time

Vestas Factory

Are you an advocate (m/f/d) for customer needs to ensure a broad awareness of and empathy for customer pain points? Do you have a high motivation to work in a start-up environment? If it motivates you to join forces with highly skilled colleagues innovating the energy transition, then you may be our new team member (m/f/d)! 

Service > Global Service Commercial > Covento 
If you have ever wondered how your skillsets can be a part of the climate solution and grow your career- Covento is for you. We need people that are willing to roll up their sleeves, creative problem solve, and bring the efficiencies and simplicities of technology to a space that is long overdue for it. 
For too long the ordering and procurement process within the renewable energy space has been fragmented and lack transparency. At Covento (by Vestas), we aim to change that. Our goal: a place where all buyers in the renewable space (field engineers, procurement professionals, O&M professionals, etc), can find everything from consumables to highly technical parts and services across multiple sellers. We will do this through advanced search capabilities, a streamlined payment experience, easy reconciliations, and centralised delivery notifications. We know this will be hard. But believe if we can turn the cumbersome into transparent, it will result in improved economics for our customers and Covento can contribute to move the needle in solving our climate crisis. We also believe this is a multi-billion-euro opportunity. We know that many don't think you can do good for the world and make money - but at Covento we think otherwise and plan to prove it.

As Product Marketing Manager (m/f/d), your primary areas of responsibility are to:

  • Develop and implement the Covento marketing and sales enablement strategy to prepare Covento for launch and for continuous growth post-launch
  • Develop, implement, and maintain the value proposition for Covento, both towards buyers and sellers
  • Create and maintain Covento's sales-enabling marketing materials, content and messaging needed to engage with buyers and sellers across their respective lifecycle (from prospection to retention)
  • Engage with Vestas and Covento Sales teams to promote, showcase and train relevant stakeholder on the Covento value proposition and relevant messaging
  • Using data and insights and working with Marketing Automation, propel the development and ongoing iteration of marketing content and messaging for marketing campaigns and automation
  • Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings
  • Continually raise the bar on development of compelling, data-driven case studies and messaging with customer focus


To qualify for the position, we expect you to have at least some years of experience from a similar position and relevant education covering business commercial disciplines. Further, we expect you to have the following qualifications:

  • Significant digital and commercial understanding, especially around eCommerce and SaaS (software as a service), as well as understanding and experience with Marketing, CX and UI
  • Experience with launching new products, ideally in the B2B space
  • Demonstrated proven history of crafting compelling product and content marketing as well as sales enablement initiatives and materials.
  • Ability to communicate effectively and develop convincing marketing content
  • Understanding of eCommerce platforms and marketing automation
  • Commercial mindset, with the ability to connect with organisational priorities
  • Significant professional English skills, both verbally and in writing


The selected candidate (m/f/d) has the following personal skills:

  • Has a solid bias for action and ability to continually optimise in real time as information evolves
  • Focused and aspirational mindset fitting a progressive workplace with good business insights and understanding
  • Data-driven mindset. Always look for data upfront supporting the decisions
  • Qualified cross-cultural competencies and experienced in multi-stakeholder management as well as handling agencies and contractors
  • Experience in the entrepreneurial world or similar - with the ability to be the owner of your day in an uncertain and ever-growing and changing environment
  • Experience working closely with a commercial team, product managers, customer development managers, data scientist and IT
  • Ability to navigate in innovative and complex environments while working with a good sense of urgency

What we offer
You will join a team of enthusiastic and solution-oriented colleagues with mindset to be a part of the climate solution and bring exponential commercial impact to Vestas. We work hard and are focused on bringing value, creative problem solving, and building something new. Our aspirations are high, the organisational support is significant, and we break rules when it makes sense for our customers and for the business.

Additional information
You can expect 25% of travelling. Your work location will be in Copenhagen, Denmark.

Please note: We do amend or withdraw our jobs and reserve the right to do so at any time, including prior to the advertised closing date. Please be advised to apply on or before June 24th, 2022.

About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore. 
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 145 GW of wind power installed worldwide and 40+ years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field. 
With 29,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future. 
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity. 
To learn more about our company and life at Vestas, we invite you to visit our website at and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.